Having been a webmaster for some years now, I started out with what I would now call "rude" looking designs. However, fast forward 15 years and there is simply no excuse for that anymore, especially from experienced marketers like Steve Wagenheim here.
Whenever I see a website that reminds me of the 1970's, I simply cannot give it the time of day, nor consider any kind of a trust exchange.
Seriously, what would compel someone to back back to this blog often as Steve so requests.
The bottom line is, you have a few short seconds to convince a reader that it's worth his time to stay on a website and look further. This example, I am afraid is one of the sites that has a costly bounce rate due to poor quality graphics and photo, outdated text and colors, and a call to action that may only get response due to a perverse curiosity.
For more tips, you can check my new online marketing blog at Turtleknife.com
Thursday, January 7, 2010
Website design.
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