This is true. It's the webmasters who choose the blocking strategy that will lose ground in the coming growth of social marketing.
Consumers will not only have SideWiki as a powerful tool, but many other social APPs that will assist consumers in sharing REAL information about a product or service. So whether dumb-ass online marketers like it or not, it will be happening. The questions is are you as a business person ready for it?
Ready will mean getting engaged with social users, responding with and communicating to them where they like and on their terms.
"I agree with Jason Falls‘ assessment of Sidewiki, It will force every company in the world with a website to get hip to social media and do it now."
- Google Sidewiki: Post Comments to Even A Competitor’s Website « FUEL LINES Fueling Ad Agency New Business Through Social Media (view on Google Sidewiki)
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