Knuckleheads will find this hard to understand.

I have been in many discussions with other webmasters about this very "state of mind". Most in the webmaster community are actually preparing themselves to be "walled in" as you put it, rather than looking at what is coming their way - whether they like it or not. They have no idea that SideWiki is only the beginning of what they will find as "uncomfortable" changes to their internet businesses.

Some will even foolishly argue SideWiki is not social media in the same way as Facebook or Twitter, but again have no idea or plan to engage the end user. It's entirely fascinating actually, to see internet-age business people acting like they were back in the 1970's and mocking at people who are actually thinking of buying a small, fuel efficient car.

in reference to: 4 Ways Social Media is Changing Business (view on Google Sidewiki)