What a concept! The world`s most dominant internet machine is getting back to basics and running print ads to promote it's new social media browser plug-in SideWiki.
The ad is quite simple, almost 1970's Volkswagen-like, but does the trick. With a couple arrows the graphic points to a website and also shows where your comments can be seen if you have something thoughtfull to add to any web page you come across.
The black-and-white print advertisement runs somewhat bigger than a classified placement and is targeting potential social media users to get involved by adding stimulating thoughts.
Here is a copy of the ad placed by New Yor resident Ted Herman:
http://twitpic.com/kml4q
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