So as far as marketing on SideWiki goes, I can see one glaring opportunity for not only getting traffic to your website but also keeping your blog updated.
First, you need to create a gmail account and profile. Your profile contains keyword linked, website links so by all means take advantage of this.
Second, RSS your profile comments to a blog you have as well. You will be commenting (hopefully) on web pages related to your content, and your readers can see updated information about what your opinions are on websites they may find of interest as well.
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